Step 1 of 3

Build your world

Your fan relationships, direct channels, and experiences connected in a world you own.

Overview

Build your platform, not someone else's.

Your world includes your fan relationships, the experiences you create, and the channels you use to reach people directly. But those connections are often spread across a website, a link in bio, email and SMS lists, and a separate community.

Fan HQ brings them together as one connected fan platform. Every fan who joins becomes a member on your list and gets a Fan Pass.

This becomes your center of gravity. A home fans can join, participate in and keep coming back to.

How to build your world

  • Make it look and feel like you
  • Give fans something to find
  • Let fans join as members
  • Give every member a Fan Pass
  • Onboard fans into your world
  • Make it your front door
1

Make it look and feel like you

Your Fan HQ should feel like an extension of you. Use your artwork, colors, typography and voice to make it clear whose world fans have entered.

  • Set up your Brand Kit. Start with fonts, colors and basic styling, or use Advanced Branding for deeper control over individual components. Your branding carries across Fan HQ, Posts, Landing Pages and Fan Pass to help keep your brand consistent.
  • Add your header imagery and description, then check how it looks on mobile and desktop. Start simple. You can build on it over time.

Now everything feels like you.

Your Fan HQ, pages and Posts inherit the same visual world.

Tap a control to switch it on or off.

Configure your Brand Kit
2

Give fans something to find

Bring your music, shows, merch and content into your world, so fans can come for one thing and discover more.

  • Music: Add your releases so fans can listen inside Fan HQ or open their preferred streaming service.
  • Shows: Bring in your tour dates from Bandsintown or Seated.
  • Merch: Connect Shopify and choose what to feature, with add-to-cart inside Fan HQ.
  • Posts: Turn on your Posts feed to give your updates, videos, stories and conversations a home. Feature recent Posts on your homepage so fans arriving for a release, show or merch drop can discover more of your world.
Add music, merch and tour dates Create and publish Posts
3

Let fans join as members

Fan HQ isn't just a destination. It's a world fans can join.

Every fan who joins with their email becomes a member and joins your list, bringing your mailing list and community together as one audience. From there, they can create a login, build their profile, participate and be recognized when they come back.

For the fan, it should feel like joining a world where they belong, where they're recognized, and where what they say shapes what you do next. More than a mailing list.

  • Add your Join block and make the invitation your own. "Join the Cult". "Join the family". "Welcome to Freya Central". "Join the world of Paul McCartney".
  • Tell fans what to expect: first listens, stories behind the music, early access or opportunities to get involved.
Set up your Join block Memberships
4

Give every member a Fan Pass

Every member gets a Fan Pass they can add to their phone's wallet. You can reach them with home-screen notifications, and they can use it to unlock access and rewards in the real world.

  • Design and publish your Fan Pass. Do this before you invite fans, so it's ready for your welcome email.
  • Make sure it's available in your welcome email and fan profiles. Add a Fan Pass block to your welcome Post, and consider including it at the bottom of other Posts so members can easily find and add it.
  1. Anonymous visitor
  2. Join
  3. Name + email

  4. Fan pass

    Sam

    Member · Free

  5. Return visitWelcome back, Sam

They don’t have to start over every time. Neither do you.

Set up your Fan Pass
5

Onboard fans into your world

Once someone joins, help them feel welcome and understand what happens next. A good welcome does the explaining for you: you're a member, messages will land in your inbox, Fan HQ is where everything lives, here's your Fan Pass and why it matters.

  • Review your onboarding flow. Ask for information you'll use, such as location so you can tell fans about nearby shows. You can learn more as the relationship develops.
  • Review your welcome email. Every new fan should know their sign-up worked and where to go next. We've got it started for you, and you can make it more of your own.
  • Publish a welcome Post. Create a Post, gate it to members only and pin it to your feed. Give newly joined fans somewhere to land: introduce your world, include their Fan Pass and invite them to answer a question or introduce themselves in the comments.
Configure fan onboarding Create a welcome Post
6

Make it your front door

Once the experience is ready, publish your Fan HQ.

  • Use it as your website, your link in bio, or anywhere you send fans.
  • Keep your music, shows and merch current. Continue adding Posts so fans have reasons to return between releases and campaigns.

Each new moment should add to what's already there, giving fans more to discover and more reasons to stay connected.

You're ready when fans can understand what they're joining, feel welcome, and find something worth coming back for.

See it in action.

Want to take it further? Use the Fanbase API to build completely custom fan experiences on Openstage.