You don't know your fans.
You can't see who they are, what they care about, or how much they care.
Your Fans.Your World.Own Your Future.
Artists use Openstage to grow the value of their fanbase from the Inside-Out.Giving them control of their career while empowering the vision that built it.
Powering artist-fan relationships for35+ million fansworldwide.
The Old Way to Grow
Too much chasing attention. Not enough building fandom.
Artists are stuck in a cycle of chasing attention, sending it into experiences they don't control, and hoping some of it turns into fans who care and come back.
You don't control the fan experience.
You can't see what all that time, money, and energy actually turned into.
You keep starting over.
Every campaign resets instead of building on the last.
01 · Build your world
Give fans one place to join and go deeper.
Bring your music, posts, community and merch together into one fan platform you own. Every fan joins as a member with a Fan Pass in their wallet.
- Fan HQ
- Brand Kits
- Fan Pass
- Memberships
02 · Bring People Into It
Turn attention into relationships you can build on.
Capture fan identity anywhere fans engage. Every fan who joins, buys a ticket or picks up merch adds to the same Fan Profile, so you know who your fans are and how much they care.
- Landing pages
- Onboarding
- Integrations
- Fan profiles
03 · Put Your Fans First
Deliver experiences that bring fans deeper.
Use what you know to reach your fans directly, personalize their experience, and reward them with first access and more. Make them part of the moment, so they come back and draw others in.
- Posts
- Audiences
- Email, SMS & Push
- Access gating
- First Listens
- Pre-sales
A better way to growBuild from the Inside Out.
1 of 3
A better way to grow
Build from the
Inside Out.
The strongest growth starts with the fans who care the most. Give them reasons to go deeper, and let that deeper fandom create the gravity that brings more people into your world.
The goal isn't just more reach.
More fans. Deeper fandom.
That's how you build a stronger, more valuable fanbase. When fandom deepens and becomes visible, it creates gravitational pull that brings more fans in. New fans don't just follow, they want to join. That's Fan-Led Growth.
Case studies
See what happens when artists stop chasing virality, and start building gravity.
Tide Lines
How Tide Lines turned a dream into three sell-outs shows and six thousand tickets
When their team told Scottish folk band Tide Lines it would not be possible, they decided to use Openstage to ask fans if it would. They asked their fans is they'd come to a show at Glasgow’s lengendary Barrowland Ballroom. Fans said yes three times over, and the band sold out three nights and 6,000 tickets.
See how
Lewis Capaldi
How Lewis Capaldi Brought 750,000+ Fans Into His Own World
Coming back from a two-year hiatus to the biggest tour of his career, Lewis Capaldi and his team at Interlude used Openstage Fan Pass to give fans a membership card that lives in their Apple or Google Wallet. Within hours of launch, tens of thousands of fans had installed it, giving Lewis a direct line to his fans' home screens.
See how
Bad Bunny
How Bad Bunny Gave His Core Hometown Fans the Best Seats First
For a special 23,000-capacity show in Puerto Rico, Bad Bunny used Openstage to give access only to local residents who had attended at least three of his previous concerts. Putting his core community first made the moment more valuable to fans and to the brands who wanted to be part of it.
See how
Only the Poets
How Only The Poets Sold 24,000 Extra Tickets from the Inside Out
UK indie band Only The Poets used Openstage demand mapping and waitlists to show their promoter verified fan demand across 17 European cities. Venues were upgraded by up to 6x and the band sold 24,000 more tickets than the original plan allowed.
See how
YUNGBLUD
How YUNGBLUD Built a World of His Own for Fans
YUNGBLUD used Openstage to build YBHQ, his own direct-to-fan ecosystem connecting music, merchandise, events, and exclusive fan experiences. From surprise shows to global watch parties, he's bringing fans into his world and giving them more reasons to stay.
See how
Paul McCartney
How do you make a global superstar feel like an indie artist playing in your living room?
Closed-door listening sessions in LA and Abbey Road Studio 2, where small groups of fans hand-picked through Openstage sat inches away from Paul as he broke down stories and chords behind the album weeks before anyone else.
See how
Lana Del Rey
How Lana Del Rey Filled a Stadium With Her Devoted Fans
For an exclusive stadium show in Boston, Lana Del Rey used Openstage Ticket Unlocks to give tickets only to fans who met clear, values-based criteria. All 22,000 tickets went to real fans, not scalpers, bots or the highest bidders.
See howThe difference
A fan is worth more on Openstage than anywhere else.
Fan engagement tools optimize for the moment. Openstage optimizes for the fan relationship. Fan experiences and fan data stay connected, so every interaction makes the relationship stronger and more valuable over time.
One connected fan experience
Every fan touchpoint connected.
Most artists run their fanbase across tools that don't talk to each other. Openstage brings them together into one platform where fans join once, are recognized wherever they engage, and can pick up where they left off every time they come back.
WebsiteSam Rodriguez
Joined FanHQMar 2
Link-in-biosam.r@gmail
Streamed the new singleMar 9
Mailing list@samr
Bought the tour hoodieMar 14
SMSS. Rodriguez
Saved for presaleMar 21
Pre-saves.rodriguez
- Website
- Link-in-bio
- Posts
- SMS
- Push
- Fan Pass
- Subscriptions
- Integrations
Membershipsam_rod
SSamantha RodriguezFan Pass
Before6 tools. 6 versions of the same fan. No connection.
One fan profile of record
Every interaction tied to a single Fan Profile.
Build a more complete picture of who your fans are, what they do, and how much they care. Bring activity from across your ecosystem into one Fan Profile to create better fan experiences based on what you know.
Artist and manager testimonials
Don't just take our word for it.
The biggest artists in music have the strongest relationships with their fans. That's why they choose to build their fanbases on Openstage.
Openstage is more than just another mailing list, it's a direct line from me to my fans. I wanted a way to give back to every single fan and make sure the most dedicated get rewarded. Openstage is how I can do that.
Yungblud
Artist
Openstage is the quiet storm currently hitting the music industry.
Paul McDonald
Managing Director, Closer Artists
We sold 5 times more tickets on our presale than our last tour using Openstage.
Roy Stride
Artist, Scouting for Girls
Openstage has allowed many of our artists to take back control of their fan data and optimize it further. No matter how established an artist is, there's always room to grow your audience. We've demonstrated that first hand by capturing data around key opportunities and then rewarding and nurturing that fanbase so they're not just being marketed to. Without the fans, we have no business, so it's only right we focus on their value.
Sarah Gallagher
Managing Director, Modest! Management
The best platform you didn't know you needed.
Matt Vines
CEO, Seven 7 Management
Openstage provides us with an extremely powerful tool to connect our artists with their fans on levels and in ways that were not possible on one platform before now, whether new artists or established international acts. We are looking forward to rolling out the platform across our entire roster.
Alec McKinlay
Partner, Ignition Management
Game changer for artists and managers!
Stephen 'Tav' Tavener
Founder, East City Management
FAQ
More questions?
Here's what most artists ask first.
What is Openstage?
Openstage is the Fan Relationship Platform that helps artists grow by building stronger relationships with their fans. Purpose-built around the belief that growth is defined not just by how many fans an artist has, but how much they care, Openstage helps artists turn deeper fandom into Fan-Led Growth. Combining artist-owned fan experiences with the richest fan data in music, Openstage powers artist-fan relationships for over 35 million fans worldwide.
How is Openstage different from direct-to-fan and CRM tools?
Those tools are built for customers and optimize the moment: a send, a drop, an on-sale. Openstage is built for fans and optimizes the artist-fan relationship. You still get everything they do, but every interaction connects back to who your fans are and how much they care, so every moment builds fandom, not just reach.
What tools can Openstage replace?
Your website, link-in-bio, mailing list, SMS, pre-save, and membership tools. Most artists are paying for five or six things that Openstage does in one place, connected.
How easy is it to switch?
Openstage is built to be self-serve, with a full knowledge base, video tutorials, and step-by-step guides to get you started. And our onboarding and support teams are with you from day one if you need them, covering migration, integrations and setup every step of the way.
Do I need to be a data expert to use Openstage?
No. Openstage makes the richest fan data in music easy to understand and act on. The dashboard gives you a clear view of your fanbase, and Openstage MCP connects that data to Claude, ChatGPT, and Gemini so you can ask questions in plain English, find opportunities, shape strategy, and know what to do next. No exports, no spreadsheets, no learning curve.
Can I bring my existing fan data into Openstage?
Yes. We support imports from most major platforms and our team will help you consolidate what you already have into one clean fanbase.
Who owns my fan data?
You do. Always. Openstage never sells or shares your fan data with third parties. What you build on Openstage stays yours.
What does Openstage cost?
Openstage comes in two plans: Build, for artists growing their fanbase, and Legendary, for artists operating at scale. See the pricing page for a full breakdown, or book a demo and we'll recommend the right plan for your needs.
Build your world, not someone else's.
A stronger, more valuable fanbase starts here.