Posts
The better way to communicate directly with fans
Posts is the purpose-built email replacement for artists that turns one-way broadcasts into interactive fan experiences designed to pull fans deeper into your world.
Email, but better
Posts invites fans into the moment in a way email alone can't.
More reach
Go beyond the inbox. Create a single announcement and publish to email and web at the same time
More interactive
Posts gives fans a place to listen, watch, comment, vote, and share right inside your world.
More rewarding
Personalize any content by who fans are or what they've done, and give every fan a reason to go deeper.
With Posts, every release, tour, merch drop, and update can reach further, invite fans to participate, and deliver better experiences for every fan.
Everything you need, already in the editor.
An easy to use editor built for artists, with drag-and-drop blocks for music, video, tour dates, polls, and more. Design every Post in your own brand to look like your world, not a template.
Block visibility set to Inner circle and Paid tiers, not Everyone. Target any audience
Send to any segment, and make any block visible only to the fans you choose. The right message reaches the right fans.
A locked block, unlocked by presaving, signing up or sharing. Gate by any action
Lock a block behind a signup, presave, or share. Fans unlock it by taking action, so every gate grows your fanbase.
Fan comments and reactions on a Post. Reactions and comments
Fans respond right on the Post, and the conversation stays in your world, not social media's.
A fan referral link with 12 fans invited. Fan referrals
Turn fans into your growth engine. Every fan gets a link to share, and the new fans they bring become yours to reach.
Playable Spotify tracks and a video block inside a Post. Audio and video embeds
Embed Spotify, Apple Music, video, and audio as playable blocks that work in the inbox and on the web.
A fan poll: A-side 64%, B-side 36%, Remix 20%, 8,412 votes. Interactive polls
Ask fans what they think and let every vote shape your next move. Every answer feeds the fan graph.
An Inner Circle tier at $6 a month and a $70 limited hoodie, inside the Post. Paid subscriber content
Add paid tiers or merch to any Post. Revenue built into the message itself.
Tour dates with ticket links: Los Angeles, San Francisco, Portland. Tour dates
Pull upcoming dates straight from Bandsintown into your Post. No manual entry.
Presave buttons for Spotify and Apple Music. Presave block
Coming soonAdd DSP presaves connected to your library, so every announcement converts before release day.
Secret draft links
Preview links for teams, no test sends.
Visibility settings
Choose what appears in email vs. web
Brand Kit
Your fonts, your colors, your layout.
Same workflow. More to show for it.
Everything you already do, with more reach, more engagement, and more fan data.
| Email alone | With Posts | |
|---|---|---|
| Reach | Your existing list. | Inbox and web at once. New fans discover and convert. |
| Engagement | Delivered, then static. | Fans react, vote, comment, and share. |
| Targeting | Send to a segment, all or nothing. | Gate any post or block by audience. Different fans see different content in the same post. |
| Fan data | Opens and clicks. | Every view, vote, comment, and signup builds a fan profile you own. |
| Discoverability | Delivered once, then gone. | A permanent page your fans keep sharing, and new fans keep finding. |
Posts in action.
See why artists are choosing Posts as the better way to reach, engage, and grow their fans.
Personalized fan journeys
Paul McCartney
Ahead of his new album, The Boys of Dungeon Lane, Paul McCartney sent one Post that adapted to every fan inside it. Fans answered how they planned to listen first, and each answer unlocked the next block: vinyl buyers picked their color and previewed the match, streamers chose their path and unlocked exclusive audio from Paul. No survey, no follow-up send. The Post did the segmenting in real time, and every answer became fan-level preference data for this campaign and the next.
Owned membership growth
Addisyn
Launching her solo career, Addisyn used Posts to build a sci-fi, captain's-log-style world and brought her whole community into it. She moved her membership over from Patreon and gated exclusive content behind new subscriber tiers, starting with a $1 "Observers" tier, so fans had to become contactable to unlock the story, and the ones who wanted more became paying members. No membership on one platform and email on another. Her content, her fan comms, and her memberships now live in one place. In two weeks, her contactable fanbase grew 107%, and 54% of them converted to paying members.
The most powerful direct-to-fan channel in music.
Everything email can do, plus everything it can't.
- Run a first listen
- Announce a tour and capture presale demand
- Gate a merch drop
- Get fans to vote
- Create a pre-save unlock that rewards fans for saving
- Give fans early access before the public announcement
- Turn a social share into a fan signup
- Drop exclusive content for your most engaged fans
- Build a community thread around a release moment
- Reward your most loyal fans first
Frequently asked questions
What is Posts?
Posts is the new way to communicate directly with your fans. It starts with the email marketing you already rely on and adds web reach, interactivity, and the targeting and gating that come from Openstage fan data. Publish each message to email, the web, or both, complete with scheduling and full analytics.
Does Posts replace email?
No. Posts builds on your email list. Every Post goes to your subscribers via email and also publishes on the web. You keep the direct reach of email and gain web discoverability at the same time.
What can you build?
Tour announcements, first-listen drops, album campaigns, merch exclusives, gated content, polls, pre-save unlocks, early access, community threads, fan acquisition campaigns.
How is this different from other email marketing tools like Mailchimp?
Mailchimp sends email. Posts sends email and creates a web experience. Your fans can react, comment, vote, share, and sign up all from the same message. Plus your fan data gets richer with every send.
Do Posts get sent to email automatically?
Every message goes where you decide: email, the web, or both. Each one is its own decision.
Every announcement deserves a life beyond the inbox
Why just email when every announcement can do more with Posts?